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|Networking or Internet Marketing
No matter which way you look at it. Networking will always be Networking. Whether you are from the old school where you religiously attended meetings and sent loads of stuff by mail and spent countless hours on the phone with your downline or if you are one of the "New Breed" Networkers who has made or is making the transition to the Internet and combining both forms of marketing. Networking is all about building rapport and trust with people and consequently respect from your business associates.
So let's walk you through the process I use with people who make enquiries about the business opportunity via the Internet.
Let's say you have been implementing some of the suggested ways of contacting people from the Internet. You have found some Independent Distributors on the Google search engine and you have sent them a nice email inviting them to take a look at your Certified Organic business.
Wow! here is a response in my email box. This lead wants some more information. What do I do? What do I send them? Do I send them directly to my Organic Natural Enterprize website?
Relax - follow these suggestions and you will quickly fall into a pattern which will ensure you convert a large percentage of the people that respond to you. After all they wouldn't respond in the first place unless they were very interested. Would they?
Okay the email comes in and it says - "Send me some more info please"! Believe it or not some people are just as blunt as this and don't even bother to use their name or even address the email to you in person. You wouldn't be that rude - would you? Of course not! Oftentimes people do say who they are. It does give you a bit of an insight into the type of person you are dealing with. If they can't be bothered to use your name and to say who the email is from then they will probably be a waste of time as they have no communication skills. (I have learnt from much experience that people like this will generally waste your time)
So this is what I do. I send a nice polite note straight back without delay which simply says.
This is the first step to establishing some sort of rapport with your lead and to see if they are really interested or not. You are asking them permission to send the email with attachments and you are guaranteeing them it is safe to open without actually sending it at this stage.
The reasons for this are twofold. You want them to see you have what is known as "Internet Etiquette". In other words you are a polite person who has respect for people and treats people the way you like to be treated. You also want to gauge what their response is as to whether you would spend much time with them.
If a reply email doesn't come back to you, then there may be several reasons for this:
So - there may be any number of reasons why they haven't responded to you - don't necessarily jump to conclusions that they are time wasters. There is probably a genuine reason they haven't responded - especially if they had taken the time and courtesy with their initial response email to personally address it to you and sign their name.
It's all in the follow up. Simply move that lead into a follow-up folder or put them into your diary to follow up in a few days time. More on this soon.
Great! Now you have someone who is definitely interested in what you have got and they have given you permission to send more information on by email attachment. This is where it is important to give them good information without too much hype. You are now trying to establish rapport with the person. I tend to be a bit wary about introducing the Networking Business Opportunity to soon to people unless they are already in the Network Industry. So your response is governed by the type of lead you are dealing with.
This is how I respond to a networker targeted on the Internet.
This is how I respond to someone who is not a Networker and is perhaps more interested in the retailing of products via their existing business. This could be an organic shop you have approached by emailing them or a mail order business etc..
Note: There are no hard and fast rules how you should approach people. The main thing is to be helpful and respond quickly to any enquiries that come in. If you are approaching this business with a proper plan then you will realise the importance of being efficient and yet personable with people.
NOTE:2 Organic Natural Enterprize can change the rules. The onus is on you to ensure that percentages and various references I make are in fact correct before you use the information in the above letters as being 100% correct. At the time of writing this training website the information was correct to the best of my knowledge. It is your business and your responsibility to cross check against the latest information from Organic Natural Enterprize
For the people who don't respond to you, move them into a follow up folder in your Outlook Express program and work through them in 3 to 4 days time. It's a simple matter of re-sending the original email to them and politely asking if they had inadvertently deleted your previous email. Again use a good subject line which catches their attention. I always find using Polite note and their name in the subject line almost always ensures it is read.
If there is still no response then they may be on holiday or simply haven't opened their emails. I find sometimes people respond a month later! However, follow up is still very important so keep on moving the leads through a succession of follow up folders over the coming weeks until you are satisfied the lead is "dead".
I would say a time period something like this would be appropriate
If you approach your recruitment systematically, you will have a constant stream of people joining you in your business. Teach your downline to use the same methods and you will have explosive growth in your group.
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