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Certified Organic - UK Business Opportunity - Expansion Program
A NATURAL CHOICE
2006 through to 2008 Organic Skin Care
This document gives an overview of the world and the UK Certified Organic market, its potential, competition and strategies to be implemented in relation to Certified Organic Natural Cosmetics, Natural Skin Care, Body and personal care products.
The Organic Industry Independent Distributor Website
The United States, European Union (EU) and Japan dominate the current world trade in natural certified organic products. Demand for natural products by aware consumers which meet organic standards is growing rapidly in all major markets of the world. It is estimated certified organic products will exceed 5% of all total food sales by 2005
Current growth of the Certified Organic Market (2001) Retail sales (USD$B)
Europe 9.2B - 22%
USA 9.4B - 19%
Japan 3.1B - 21% Back to Top
With the advent of mechanised farming and the introduction of agricultural chemicals into everyday farming practices in the 1960s and 1970s the public started to become aware of potential health risks associated with common pesticide chemicals such as DDT. Increasing consumer awareness to the dangers of chemicals by writers like Rachel Carson "Silent Spring" focused the world attention on the potential dangers of long lasting organo-chlorine compounds. This stimulated public outcry by many concerned people and spawned the fledgling organic industry based on a platform of synthetic chemical free. Further impetus has been given to the organic movement in recent times due to the occurrence of BSE (Mad Cow Disease), contamination of our fish stocks with mercury and PCBs and the raging controversies surrounding Genetically Modified (GM) foods and cloning of animals. As if this wasn't enough, contamination of cosmetics and personal care items and many waterways with dioxins, di-butyl phthalate and PTF (teflon) and nitrosating compounds - powerful carcinogens and gender bending chemicals - has further increased public awareness to chemical contamination of the human species.
Mainstream supermarkets in all the developed countries, were quick to recognise the niche market for Certified Organic produce and committed themselves to stocking organic products and produce. This has increased public awareness to the problems associated with mainstream foods and products with potential toxic chemical contamination. Supermarket backing of the certified organic industry has created a substantial niche market for certified organic products within the grocery retail industry. An ever-increasing number of consumers, keen to buy a complete range of organic products, grown and produced without synthetic chemicals and fertilisers are now sourcing these items in their local supermarkets.
A major secondary factor was the introduction of uniform certified organic standards for food production. Organic certification is covered in the US by the USDA, Japan by JAS and in the UK by the Soil Association. The UK Soil Association requirements exceeds the requirements of the EEC standard. Back to Top
Natural Organic Products - The Consumer
After the second World War dramatic growth was experienced throughout most of the world in the global population. "Baby boomers" - children born from 1945 through to 1965 - started turning 50 in the mid-1990’s. The "baby boomer" phenomenon has been directly responsible for many major market trends as the "Boomers" reached pivotal points in their lives. The property market and health and fitness are just two of the major markets this group of 1 billion people have helped to fuel on the way. With the first of the "Boomers" turning 50 in the mid 90s they are now turning to and demanding foods and health products which will not compromise their health and will help to maintain their vitality and youthfulness. 20% of consumers overall are already committed to buying what they perceive to be natural products. As the public becomes more aware of labelling inconsistencies and hype in the market place, an ever increasing number will turn to certified organic products which are not compromised in any way. Back to Top
Certified Organic - A Home Based Business Without Compromise
The Certified Organic Company business model is attractive to people wishing to break free of stress related jobs and the rigours of modern day business. Disenchanted business people, professionals and blue collar workers alike, are seeking ways to earn a comfortable living from home. They want to be involved in an industry with integrity. This Certified Organic business opportunity not only offers flexibility of working hours, virtually unlimited residual income potential but products officially certified as being safe and non-toxic, natural and organic - 100% FREE of all synthetic chemicals. Expansion into overseas markets is also a very attractive choice to entrepreneurial individuals wishing to build on the ever increasing global trend towards organics. Back to Top
Competitive Pricing - Certified Organic Cosmetics and Skin Care Products
For a business to survive it must provide services and/or products in demand at prices that are competitive. By offering a complete Certified Organic product line at a similar price to a "natural" product, will ensure our genuine Certified Organic natural products are by far the best value money "Natural Products" in this rapidly expanding industry. Favourable exchange rates with most of the major markets will also give this Australian company's products a very competitive edge in the initial target markets of the USA/Canada and the UK
The current trend in natural personal care is toward safe and natural organics and currently Our Company has THE ONLY Certified Organic range of skin and body care products currently available which has passed the strict USDA Organic audit. With legal requirements being established internationally for organic products, an exciting window of opportunity is open for Home Based Business operatives and Independent Distributors over the next three years in the United Kingdom and other International markets.
In April 2002, the Organic Certifying body in the UK released its new organic standards for body care items. As of August 2002, the same also applies in Japan. In both those markets, our company has...
THE ONLY legitimate CERTIFIED ORGANIC skin care products totally FREE of synthetic chemicals.
From 21st October 2002, due to a United States Department of Agriculture (USDA) ruling, our company has
THE ONLY organic skin care brand to successfully pass the audit to satisfy the USDA for Organic FOOD GRADE standards for skin care.
This equates to a massive marketing advantage over any competitors in the existing "natural" and organic marketplace
Worldwide, the AUD$50 Billion organic industry has grown at a rate of 23% per annum compounded for the last eight years. In the USA during 1998, 5% of all new food products introduced into the market were certified organic and this trend is continuing; yet the organic sector currently makes up only 1% of food sales in the industrialised world.
Last year the Soil Association of the UK reported a massive 40% increase in Certified Organic sales for the United Kingdom Back to Top
Globally, sales in the personal care market including "Natural" Personal Care reached USD$122 billion in 2000 and are growing at 1.6%. In the USA, the entire Health and Beauty Care market is almost USD$40 billion and is experiencing 3.4% growth.
In contrast, the trend towards natural ingredients is running through every segment of personal care with sales in the USA in this area, reaching USD$1.56 billion in 2001and growing at 10%. This segment is expected to grow 6% - 7% annually over the next few years. The predictions for the UK and European Union are very similar Back to Top
The company's Certified Organic product range is really a lifestyle extension for those already consuming and using certified organic products and/or for those who want pure, environmentally conscious green products. The Independent Certified Organic Distributor Group is currently focusing on expansion into the North American market and in particular California. California is the world’s 7th largest economy. What are now known as the National Standards for organics in the USA, were originally known as the “Californian Standards”, indicating the major influence California has had on the certified organic industry in the USA and the level of interest in organics in this major US State.
The US market for organic products exceeds US$10 billion per annum over 40% of which is in California. As a clear indication of the substantial market for organics in Southern California, many Organic/Natural retailers have monthly sales of USD$1 million monthly. Back to Top
The Organic Natural Enterprise plans to capture a significant share of the North American and the UK market for genuine organic-natural products in the next three years of operation.
Certified Organic Products... Developed in Australia;
The Organic range of products are independently certified by Australian Certified Organic (ACO), a wholly owed subsidiary of the Biological Farmers of Australia (BFA), to the highest international standards.
Currently having the world’s first & only legitimate certified organic cosmetics, skin, body and oral care products creates a significant marketing opportunity for The Company AND the Independent Business Partners.
Products that are guaranteed to contain absolutely NO synthetic chemicals are exactly what today’s health conscience consumers are seeking. In addition to the 50 products already developed, the company was awarded an Australian Federal Government Grant of AUD$110,000 to develop the world’s first certified organic cosmetics, which includes lip cremes, mascaras, blushes and foundations etc. This new exciting range was launched in August 2003. The Intellectual Property for all skin, hair, body, oral care and cosmetic products is owned by "The Company" and the entire cosmetic and skin care range is manufactured in-house in modern fully certified organic facilities.
Competition Organic/Natural Market
The marketplace for Organic Natural products is intensely competitive. The line between "natural" and conventional (synthetic chemicals) personal care has become blurred, with mainstream health and beauty care companies and prestige cosmetic companies now selling products with some ingredients historically only found in the aisles of health food stores. Many mainstream manufacturers of personal/body care products use botanicals and some are now using a few organic ingredients and selling them as pseudo natural organic products. This is evidence that the company is progressing in the right direction at the right time. The Independent Certified Organic Group believes that the deliberate strategy of educational Internet/Network marketing the company and marketing organisation has adopted, together with a far superior completely natural product line, provides the right mix to successfully penetrate the fast growing certified organic/natural marketplace in the USA Canada and the United Kingdom.
Annual Sales of the Major U.S. "Natural" Personal Care Companies Back to Top
$40 - $50 Million - Levlad Inc. (Natures Gate) Aubrey Organics
$30 - $40 Million - Tom's of Maine
$20 - $30 Million - Burt's Bees, Jason Natural Cosmetics
$10 - $20 Million - Kiss My Face, Dr. Bronners, Zia Natural Skincare, Dr. Hauschka, Avalon Natural Products Inc., Frontier (Aura Cacia
$5 - $10 Million - Abkit Inc. (Camocare), Giovanni Hair Care, Borlind of Germany Inc., Rachel Perry Inc., Reviva Labs Inc.
$3 - $5 Million - Desert Essence (Country Life), Better Botanicals, Orjene Company Inc. Masada, ShiKai, Weleda Inc., Pure and Basic Products, Ecco Bella Botanicals, EO Products, Hain Celestial Group Back to Top
Source: Nutrition Business Journal
PUBLIC TALK CAMPAIGN – to attract both Customers and Representatives.
Public Talk Campaign - Company
A series of Public Talks is proposed by the company at various venues around the UK in 2005 similar to those already being conducted in Australia and the USA. These talks currently attract between 50 and 200 people. Around 20% of attendee’s begin with a Fast Start Pack soon after the event. It is vital if you have networking experience and have the ability to speak at public forums and you want to be in on the ground floor of this initial UK expansion period to make contact with us.
Independent Certified Organic Group - Internet Promotion
As aware consumers seek out safe and non toxic personal care products, research shows that 90% of consumers start their search their search on the Internet. It is the Independent Certified Organic Group's intention to maintain a very high profile in the search engines for keyword terms that surfers use to find suitable natural organic products. In addition to surfers looking for safe and natural organic products, we will also be capturing a significant share of the large number of people looking for a viable and ethical home business. The marriage of certified organics and the Home Based Business model will hold great appeal to many people seeking a more relaxing and rewarding lifestyle in an extremely ethical industry.
Feb 2005....onwards
Initial market entry into the United Kingdom
Attract & train leaders
Establish a customer base
Through the implementation of its unique marketing system, company sales have increased 12% – 40% monthly since February 2003. Company executives believe this momentum can also be comfortably achieved in the UK market after an initial “start-up” or "pre-launch" period. Back to Top
Risk Analysis... Risk Strategy
Sales projections prove wrong. The projections are based on conservative figures of a well-researched marketplace with tested products so it is considered a minimal risk. Being a new market entrant. Provided there is a significant point of difference, a new market entrant can capitalise on being ‘new’. Supply deficiencies occur. Back to Top
Company policy
To buy from the source rather than through distributors as volumes increase
To identify at least two sources of supply for each ingredient
To establish exclusive supply arrangements.
Evolving international regulations:
As is currently the case – stay abreast of all international regulations in the organic industry. Competitive “certified organic claim” Emphasise third party logo requirements & traceability. Back to Top
International expansion is already well underway with online ordering facilities now in place for the USA and New Zealand and Canada. The UK is expected to come online in the first quarter of 2005. If you are interested in participating in these expansion activities, please complete the FREE Online Application form and submit for more details of this ground floor opportunity. Back to Top
The Company and the Independent Certified Organic Group believes the most effective way to move superior organic natural products into the market place is via a Distributor Network organisation. The compensation plan is set up as a multi step plan with a large payout of 25% on the first level (calculated on the net wholesale price or Business Volume BV) and a further 15% on the second. Qualifying distributors are paid down to the fifth level with provision for generous leadership bonus over-rides and the opportunity to share in a worldwide retirement pool. Approximately 70% of the Business Volume BV of the product is available to the distribution network with various incentives and intermediate rewards. Complete details of the plan are available on request. CLICK HERE for more details. Back to Top
The www.health-report.co.uk www.hallgold.com and www.hallgold.net websites are frequently visited by surfers with a keen interest in safe non-toxic personal care products which are free of potentially toxic and potentially dangerous synthetic chemicals. Consumers are turning to the Internet to source safe natural and organic body care products which means the traffic received on both websites is almost 100 percent targeted, resulting in a very large number of regular and genuine enquiries for safe certified organic products and for the business opportunity.
The Independent Certified Organic Group have developed an online duplicable system that distributors can tap into and learn from as they go. Seamless sponsoring into countries the company is currently operating in using the company generated distributor sites will enable entrepreneurial Independent Distributors to build an International business without any of the previous restrictions normally encountered by International sponsoring. Qualifications to receive bonuses are set at a level which is attractive to families who wish to switch their normal monthly shopping budget for personal care products and consumers products to completely safe chemical free personal care products. The qualification level is set at 50PV ( approximately £35 subject to exchange rates). Most UK families can easily afford to spend £35 per month buying products without compromise.
Internet Marketing
Network Marketing using the power of the Internet to generate customers and business opportunity leads is THE NEW generation networking. At the moment we are concentrating on attracting entrepreneurial distributors in the UK who are able to envisage the enormous growth this business opportunity in the organic sector can offer them. The market is not limited to the UK. The USA and Canadian market and the fast expanding the Australasian market is all open for Internet Entrepreneurs to take full advantage of. Other markets such as South East Asia and possibly Europe may follow once the company is well established in the North American and the UK marketplace.
We are currently seeking key people in the United Kingdom to help handle the constant flow of customer and business leads we generate. The UK market is in the pre-launch phase now and we are inviting expressions of interest from experienced networkers and people with marketing experience in the UK. It is important from a business builders point of view to register ASAP to ensure you are on board with this ground floor opportunity as we establish the network across the United Kingdom.
If you have a keen interest in safe natural organic products - would like to use them - an established work ethic and would like to earn a substantial entrepreneurial income whilst working from home - it is important you make contact with us as soon as possible. The Marketing Plan is structured to reward Distributors with a first level downline of three wide. All spillover goes downline to the key people who are prepared to work the business.
CLICK HERE for more details of the opportunity
Sources of Information Back to Top
� www.green-trade-net.de
� www.naturalbusiness.com
� Nutrition Business Journal
� Datamonitor Report on organic foods
� Euromonitor International (Chicago)
New MLM Opportunity Stem Cell Nutrition
