The organic industry has enjoyed compounded growth of 23% per annum for seven consecutive years, whilst the natural and organic cosmetic sector grew by a massive 39% in 2001. Our company leads the world by successfully developing a 100% natural and organic skin care range, the worlds first and currently THE ONLY fully certified organic skin and body care products that can legally display the logos from all the major organic certifying bodies in the world including the coveted USDA organic logo.

On top of that, the company Research and Development is second to none, collaborating with cutting edge researchers in other areas the company is committed to progressively releasing dynamic, healthy and first to market innovations in the organic sector.

Recent market research has shown that consumer demand is growing rapidly in worldwide markets and the sale of organic products is expected to reach between 5%-10% of total food sales by the year 2005.

USA
Consumer sales of organic products in the US reached US$5.6 Billion in 2000 a rise of 19% from 1999. If organics sustains this annual growth (and there is no indication it will not as sales in 2001 reached US$9.4 Billion) the organic segment will be worth between US$13 – US$18 Billion by 2005.

EUROPE
Research across seven European countries found that organic spending would nearly double over the next 5 years. By 2006, 58% of European consumers will choose to use organic products. During 2000, 29 million people in the UK said they had consumed organic food, a figure that represents almost half the population. There are 142 million consumers of organic food in Europe showing that organic food has hit mainstream after many years of ‘alternative’ niche markets.
The UK will continue to be the key market, which had organic sales of GBP 605 million in 2000 and expected to reach GBP 1 Billion during 2003.

JAPAN
The Japanese are the largest per capita consumer of organics in the world and are substantial importers of organic consumer products. Japan had a national market value of US$1.5 Billion in 1998 and has a current estimated value of US$3.2 Billion. The majority of organic products in Japan are distributed through a ‘tei-kei’ arrangement, which is a type of cooperative.

Our company plans to capture a significant market share of this booming, ethical organic industry, in the next three years of operations.