Certified Organic - MLM Business Expansion - Japan

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Japanese speaking Representatives required to expand operations into the fast growing Japanese organic market. If you speak fluent Japanese and/or reside in Japan then please contact us for more details about this unique Business Opportunity. Take the first mover advantage NOW!

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2006 through to 2007 and beyond...

Japanese MLM Expansion Program for Certified Organics

This document gives an overview of Certified Organic market in the world and in particular, the certified organic market in Japan.  It covers the business potential, the competition and the strategies to be implemented in relation to expanding our Certified Organic and natural skin care, cosmetics, health care and body care products into the lucrative Japanese and Asian markets

Please note: Due to advertising restrictions on all Independent Distributors the company name nor the names of the products are used in this document.  If you would like more information about the Business Opportunity for Japan please fill in our online application.

The Organic Industry

The United States, European Union (EU) and Japan dominate the current world trade in natural certified organic products. Demand for natural products by aware consumers which meet organic standards is growing rapidly in all major markets of the world. It is estimated certified organic products will exceed 5% of all total food sales by 2006

Current growth of the Certified Organic Market (2002) Retail sales (USD$B)

Europe 9.2B - 22%

USA 9.4B - 19%

Japan 3.1B - 21% Back to Top

With the advent of mechanized farming and the introduction of agricultural chemicals into everyday farming practices in the 1960s and 1970s, the public started to become aware of potential health risks associated with common pesticide chemicals such as DDT. Increasing consumer awareness to the dangers of synthetic and toxic chemicals, by writers like Rachel Carson "Silent Spring" focused the world attention on the potential dangers of long lasting organo-chlorine compounds being sprayed onto the land to control pests. This stimulated public outcry by many concerned people and spawned the fledgling organic industry based on a platform of synthetic chemical free produce. Further impetus has been given to the organic movement in more recent times due to the occurrence of BSE (Mad Cow Disease), contamination of our fish stocks with mercury and PCBs and the raging controversies surrounding Genetically Modified (GM) foods and cloning of animals. As if this wasn't enough, contamination of cosmetics and personal care items and many waterways with dioxins, di-butyl phthalate and PTF (teflon) - powerful carcinogens and gender bending chemicals - has further increased public awareness to chemical contamination.

Virtually every living human being in the world today carries a bodyload, often called "body burden" of man made chemicals stored in body fat and internal organs.

Mainstream supermarkets of all the developed countries, particularly Japan, were quick to recognize the niche market for Certified Organic produce and committed themselves to stocking organic products and produce. This action has substantially increased public awareness to the problems associated with mainstream foods and products produced using chemical farming practices.  Supermarket backing of the organic industry has created a very substantial niche market for an ever-increasing number of consumers, keen to buy a complete range of organic grocery products, grown and produced without the use of synthetic chemicals and fertilizers.

A major secondary factor was the introduction of uniform certified organic standards for food production. Organic certification is covered in the US by the USDA, Japan by JAS and in the UK by the Soil Association and in Australia by Australian Certified Organic ACO.  Back to Top

Natural Organic Products - The Consumer

After the second World War dramatic growth was experienced throughout most of the world in the global population. "Baby boomers" - children born from 1945 through to 1965 -  started turning 50 in the mid-1990’s. The "baby boomer" phenomenon has been directly responsible for many major market trends as the "Boomers" reached pivotal points in their lives. The property market and health and fitness are just two of the major markets this group of 1 billion people have helped to fuel on the way. With the first of the "Boomers" turning 50 in the mid 90s they are now turning to and demanding foods and health products which will not compromise their health and will help to maintain their vitality and youthfulness. 20% of Japanese consumers overall are already committed to buying what they perceive to be natural products. As the Japanese public becomes more aware of labeling inconsistencies and the hype and lies in the market place, an ever increasing number of consumers in Japan will turn to certified organic products which are not compromised in any way by the use of chemicals.  Back to Top

Japan Certified Organic - A Business Opportunity Without Compromise

Our Certified Organic Company, uses a Multi Channel business model and is attractive to people wishing to break free of stress related jobs and the rigors of modern day business. Disenchanted business people, professionals and blue collar workers alike, are seeking ways to earn a comfortable living from home by establishing their own business within the fast expanding organic industry. They want to be involved in an ethical industry. An industry with integrity.

Our Certified Organic Business Opportunity not only offers flexibility of working hours, virtually unlimited residual income potential, but products officially certified as being safe, natural and organic by the USDA and other bodies such as ACO and JAS - 100% free of all synthetic chemicals - is exactly what aware Japanese consumers are actively seeking. Expansion into overseas markets outside of Japan, particularly the Asian markets, is also a very attractive choice to entrepreneurial individuals with Network Marketing experience in Japan.

Entrepreneurs joining this fast growing organic company before the Japanese launch, stand to gain incredible financial rewards by taking up the first mover advantage and capitalizing, not only on the ever increasing global trend, but the massively expanding trend in Japan, towards sustainable farming, ethical business and chemical free organics. Back to Top

Competitive Pricing - Certified Organic Cosmetics and Skin Care Products

For any business to survive it must provide services and/or products in demand at prices that are competitive. By offering a complete range of Certified Organic skin care and cosmetic products at a similar price to a "natural" product, ensures our Organic and natural products, are by far the best value for money in the rapidly expanding Japanese market. Favorable exchange rates between Australia and most of the major markets, particularly Japan, will also give the company a very competitive marketing edge.  

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The Japanese Certified Organic Market

The current trend in natural personal care is toward safe and natural organics and currently Our Company has THE ONLY genuine Certified Organic range of skin and body care products available made to ACO FOOD GRADE standards which easily met and satisfied the USDA Organic food grade standards. With legal requirements being established internationally for organic products, a very exciting window of opportunity is open for Home Based Business Entrepreneurs and Independent Distributors in Japan over the next three years.

In April 2002, the Soil Association in the UK released its new organic standards for body care items. As of August 2002, the same also applies in Japan. In both those markets, our company has THE ONLY legitimate CERTIFIED ORGANIC and complete range of skin care products actually made to food grade standards.

Worldwide, the AUD$50 Billion organic industry has grown at a rate of 23% per annum compounded for the last eight years. In the USA during 1998, 5% of all new food products introduced into the market were certified organic and this trend is continuing; yet the organic sector currently makes up only 1% of food sales in the industrialized world. Last year the Soil Association of the UK reports a massive 40% increase in Certified Organic sales for the United Kingdom. The organic market in Japan is growing at a similar pace to the UK Back to Top

Globally, sales in the personal care market including "Natural" Personal Care reached USD$130 billion in 2004 and are growing at 1.6%. In the USA, the entire Health and Beauty Care market is almost USD$45 billion and is experiencing 3.4% growth. Japan with the second largest economy in the world is mirroring the growth being experienced in the US

In contrast, the trend towards natural ingredients is running through every segment of personal care with sales in the USA in this area, reaching USD$1.56 billion in 2001and growing at 10%. This segment is expected to grow 6% - 7% annually over the next few years. Back to Top

The company's Certified Organic product range is really a lifestyle extension for those already consuming and using organic products and/or for those who want pure, environmentally conscious green products. The Independent HallGold International Group is currently focusing on expansion into Asia and in particular, Japan.

The Organic Natural Enterprise Group along with their Independent Business Partners plan to capture a significant share of the market for genuine and legitimate organic natural skin care products in the next three years of operation in Japan.

 Certified Organic Products... Developed in and Certified Organic in Australia;

Our Organic range of products are independently certified by Australian Certified Organic (ACO), a wholly owed subsidiary of the Biological Farmers of Australia (BFA), to the highest international standards for FOOD GRADE organic production. They also meet the USDA Organic requirements for food grade. View the certificates.

Currently having the world’s first & only certified organic complete skin care range, plus organic oral care and cosmetic products creates a significant marketing opportunity for the Company and the Independent Business Partners.

Skin care products that are guaranteed to contain absolutely NO synthetic chemicals are exactly what today’s health conscience Japanese consumers are actively seeking. In addition to the 70 products already developed, the company was awarded an Australian Federal Government Grant of AUD$110,000 to develop the world’s first Organic Cosmetics and makeup, which includes lip crèmes, mascaras, blushes and foundations etc. This new exciting range was launched in Late 2003. The Intellectual Property for all skin, hair, body, oral care and cosmetic products is owned by "The Company" and the entire cosmetic and skin care range is manufactured in-house in modern fully certified organic facilities. In addition to the established lines which the public have taken to with exceptional enthusiasm, a new babies range of Certified Organic products and Certified Organic sunscreen as well as a new organic anti-oxidant formula, is due for release before the Japanese launch.

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Competition in Japan - Organic/Natural Market

The marketplace for Organic and Natural products is intensely competitive in most developed countries including Japan. The line between "natural" and conventional (synthetic chemicals) personal care has become somewhat blurred, with mainstream health and beauty care companies and prestige cosmetic companies now selling products with some ingredients historically only found in the aisles of health food stores. Many mainstream manufacturers of personal/body care products use botanicals and some are now using a few organic ingredients and selling them as pseudo "natural" and "organic" products. This is evidence that the company is progressing in the right direction at the right time. The Independent HallGold International Group believes that the deliberate strategy of educational Internet/Network marketing the company and our marketing organization has adopted, together with a far superior, genuine completely natural product line, provides the right mix to successfully penetrate the fast growing organic/natural marketplace in Asia and in particular Japan.

As an indication of the market for these products in Japan please consider the annual sales of the following companies in the USA

Annual Sales of the Major U.S. "Natural" Personal Care Companies Back to Top

$40 - $50 Million - Levlad Inc. (Natures Gate) Aubrey Organics

$30 - $40 Million - Tom's of Maine

$20 - $30 Million - Burt's Bees, Jason Natural Cosmetics

$10 - $20 Million - Kiss My Face, Dr. Bronners, Zia Natural Skincare, Dr. Hauschka, Avalon Natural Products Inc., Frontier (Aura Cacia

$5 - $10 Million - Abkit Inc. (Camocare), Giovanni Hair Care, Borlind of Germany Inc., Rachel Perry Inc., Reviva Labs Inc.

$3 - $5 Million - Desert Essence (Country Life), Better Botanicals, Orjene Company Inc. Masada, ShiKai, Weleda Inc., Pure and Basic Products, Ecco Bella Botanicals, EO Products, Hain Celestial Group Back to Top

Source: Nutrition Business Journal

 Possible Japanese Marketing Strategy

Public Talk Campaign - Company

A series of Public Talks is proposed by the company at various venues in Japan similar to those already being conducted in Australia. These talks currently attract between 10 and 80 people. Around 15 to 20% of attendee’s begin with a Fast Start Pack soon after the event.

Independent Certified Organic Group - Internet Promotion

As aware consumers throughout the world seek out safe and non toxic personal care products, more often than not they start their search on the Internet. It is the HallGold International Group's intention to maintain a high profile in the search engines for keyword terms that surfers use to find suitable organic products and business opportunities. In addition to surfers looking for safe and natural organic products, we will also be capturing a significant share of the large number of people looking for a viable and ethical home business. The marriage of Certified Organics and the Home Based Business model will hold great appeal to many people seeking a more relaxing and rewarding lifestyle in this highly ethical industry.

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The Schedule

Dec 2005 – through 2006 and beyond

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Ongoing Growth

Through the implementation of its unique Multi Channel Marketing System, company sales have increased markedly at 12% – 40% monthly since February 2003. Company executives believe this momentum can also be achieved in overseas markets after an initial “start-up” period.

Company growth in the last 2 years has been exceptional, with over 3000% increase in turnover and with in excess of ONE MILLION online transactions in the last 12 months alone.  Back to Top

Risk Analysis... Risk Strategy

Sales projections prove wrong. The projections are based on conservative figures of a well-researched marketplace with tested products so it is considered a minimal risk. Being a new market entrant. Provided there is a significant point of difference, a new market entrant can capitalize on being ‘new’. Supply deficiencies occur. Back to Top

Company policy

1. To buy from the source rather than through distributors as volumes increase

2. To identify at least two sources of supply for each ingredient

3. To establish exclusive supply arrangements.

Evolving international regulations:

As is currently the case – stay abreast of all international regulations in the organic industry. Competitive “certified organic claim” Emphasize third party logo requirements & traceability. Look-a-likes. Back to Top

Summary

International expansion is already well underway with online ordering facilities now in place for the USA and New Zealand, Canada. The UK has came online in mid 2005 with exceptional growth being experienced in the United Kingdom

If you are interested in participating in these expansion activities, particularly expansion into the Japanese market please complete the FREE Online Application form and submit for more details of this opportunity. Back to Top

The Marketing Plan

The Company  and the Independent HallGold International Group believes the most effective way to move superior organic natural products into the market place is via a Distributor Network organization. The Compensation Plan is set up as a multi step plan with a large payout of 25% on the first level (calculated on the net wholesale price or Business Volume) and a further 15% on the second. Qualifying distributors are paid down to the fifth level with provision for generous leadership bonus over-rides and the opportunity to share in a worldwide retirement pool. Approximately 70% of the Business Volume (BV) of the product is available to the distribution network with various incentives and intermediate rewards.

Complete details of the plan are available on request. CLICK HERE for more details. Back to Top

Online Distributor Support

The www.health-report.co.uk and www.hallgold.com  and www.hallgold.net websites are frequently visited by thousands of surfers with a keen interest in safe non-toxic personal care and health care products which are free of potentially toxic and potentially dangerous synthetic chemicals. Consumers are turning to the Internet to source safe natural and organic body care products which means the traffic received on both websites is almost 100 percent targeted, resulting in a very large number of regular and genuine enquiries for safe certified organic products and for the business opportunity.

The Independent HallGold International  Group have developed an online duplicable system that distributors can tap into and learn from as they go. Seamless sponsoring into countries the company is currently operating in, using the company generated distributor sites will enable entrepreneurial Distributors to build an International business without any of the previous restrictions normally encountered by International sponsoring with most network marketing companies. 

Network Marketing using the power of the Internet to generate customers and business opportunity leads is THE NEW generation networking. Currently we are concentrating on opening up the market place in Japan. South East Asia and Europe will follow once the company is well established in the UK USA and Japan.

The world is ready for products like we have NOW!

We are currently seeking three key people in Japan to help handle the constant flow of customer and business leads we generate. It is important from a business builders point of view to register ASAP to ensure you are on board with this ground floor opportunity as we establish the network in Japan and around the world.

If you have an interest in safe non-toxic natural organic products - would like to use them - an established work ethic and would like to earn a substantial Residual Income whilst working from home - it is important you make contact with us as soon as possible. The Marketing Plan is structured to reward Distributors with a first level downline of three wide. All spillover goes downline to the key people who are prepared to work the business.

CLICK HERE for more details of the opportunity

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Sources of Information Back to Top

� www.green-trade-net.de

� www.naturalbusiness.com

� Nutrition Business Journal

� Datamonitor Report on organic foods

� Euromonitor International (Chicago)