Certified Organic - USA Business Expansion - A NATURAL CHOICE

The Business Opportunity | Our Natural Products | Contact Us

2005 - 2006

This document gives an overview of the world and USA Certified Organic market, its potential, competition and strategies to be implemented in relation to Certified Organic natural cosmetics skin care and body/personal care products.

Please note: Due to advertising restrictions on all Independent Distributors the company name nor the names of the products are used in this document.

Organic Natural Enterprise -  Independent Distributor website - HYPE FREE ZONE!

The Organic Industry  Independent Distributor Website

The United States, European Union (EU) and Japan dominate the current world trade in natural certified organic products. Demand for natural products by aware consumers which meet organic standards is growing rapidly in all major markets of the world. It is estimated certified organic products will exceed 5% of all total food sales by 2005

Current growth of the Certified Organic Market (2001) Retail sales (USD$B)

Europe 9.2B - 22%

USA 9.4B - 19%

Japan 3.1B - 21% Back to Top

With the advent of mechanized farming and the introduction of agricultural chemicals into everyday farming practices in the 1960s and 1970s the public started to become aware of potential health risks associated with common pesticide chemicals such as DDT. Increasing consumer awareness to the dangers of chemicals by writers like Rachel Carson "Silent Spring" focused the world attention on the potential dangers of long lasting organo-chlorine compounds. This stimulated public outcry by many concerned people and spawned the fledgling organic industry based on a platform of synthetic chemical free. Further impetus has been given to the organic movement in recent times due to the occurrence of BSE (Mad Cow Disease), contamination of our fish stocks with mercury and PCBs and the raging controversies surrounding Genetically Modified (GM) foods and cloning of animals. As if this wasn't enough, contamination of cosmetics and personal care items and many waterways with dioxins, di-butyl phthalate and PTF (teflon) - powerful carcinogens and gender bending chemicals - has further increased public awareness to chemical contamination.

Mainstream supermarkets of all the developed countries, were quick to recognize the niche market for Certified Organic produce and committed themselves to stocking organic products and produce. This action has increased public awareness even more so to the problems associated with mainstream foods and products with potential toxic chemical contamination.  Supermarket backing of the certified organic industry has created a substantial niche market for an ever-increasing number of consumers, keen to buy a complete range of organic grocery products, grown and produced without synthetic chemicals and fertilizers.

A major secondary factor was the introduction of uniform certified organic standards for food production. Organic certification is covered in the US by the USDA, Japan by JAS and in the UK by the Soil Association which exceeds the requirements of the EEC standard.  Back to Top

Natural Organic Products - The Consumer

After the second World War dramatic growth was experienced throughout most of the world in the global population. "Baby boomers" - children born from 1945 through to 1965 -  started turning 50 in the mid-1990’s. The "baby boomer" phenomenon has been directly responsible for many major market trends as the "Boomers" reached pivotal points in their lives. The property market and health and fitness are just two of the major markets this group of 1 billion people have helped to fuel on the way. With the first of the "Boomers" turning 50 in the mid 90s they are now turning to and demanding foods and health products which will not compromise their health and will help to maintain their vitality and youthfulness. 20% of consumers overall are already committed to buying what they perceive to be natural products. As the public becomes more aware of labeling inconsistencies and hype in the market place, an ever increasing number will turn to certified organic products which are not compromised in any way.  Back to Top

Certified Organic - A Home Based Business Without Compromise

The Certified Organic Company business model is attractive to people wishing to break free of stress related jobs and the rigors of modern day business. Disenchanted business people, professionals and blue collar workers alike, are seeking ways to earn a comfortable living from home. They want to be involved in an industry with integrity. This Certified Organic business opportunity not only offers flexibility of working hours, virtually unlimited residual income potential but products officially certified as being safe, natural and organic - 100% free of all synthetic chemicals. Expansion into overseas markets is also a very attractive choice to entrepreneurial individuals wishing to build on the ever increasing global trend towards organics. Back to Top

Competitive Pricing - Certified Organic Cosmetics and Skin Care Products

For a business to survive it must provide services and/or products in demand at prices that are competitive. By offering a complete Certified Organic product line at a similar price to a "natural" product, will ensure our Certified Organic natural products are the best value money in this rapidly expanding industry. Favorable exchange rates with most of the major markets will also give the company products a very competitive edge in the initial target markets of the USA/Canada and the UK  

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The Certified Organic Market

The current trend in natural personal care is toward safe and natural organics and currently Our Company has THE ONLY Certified Organic range of skin and body care products available. With legal requirements being established internationally for organic products, an exciting window of opportunity is open for Home Based Business operatives and Independent Distributors over the next three years.

In April 2002, the Soil Association in the UK released its new organic standards for body care items. As of August 2002, the same also applies in Japan. In both those markets, our company has THE ONLY legitimate CERTIFIED ORGANIC products.

From 21st October 2002, due to a United States Department of Agriculture (USDA) ruling, our company has THE ONLY skin care brand that can legally use the USDA Organic Logo on its packaging. This equates to a massive marketing advantage over any competitors in the existing "natural" and organic marketplace

Worldwide, the AUD$50 Billion organic industry has grown at a rate of 23% per annum compounded for the last eight years. In the USA during 1998, 5% of all new food products introduced into the market were certified organic and this trend is continuing; yet the organic sector currently makes up only 1% of food sales in the industrialized world. Last year the Soil Association of the UK reports a massive 32% increase in Certified Organic sales for the United Kingdom Back to Top

Globally, sales in the personal care market including "Natural" Personal Care reached USD$122 billion in 2000 and are growing at 1.6%. In the USA, the entire Health and Beauty Care market is almost USD$40 billion and is experiencing 3.4% growth.

In contrast, the trend towards natural ingredients is running through every segment of personal care with sales in the USA in this area, reaching USD$1.56 billion in 2001and growing at 10%. This segment is expected to grow 6% - 7% annually over the next few years. Back to Top

The company's Certified Organic product range is really a lifestyle extension for those already consuming and using organic products and/or for those who want pure, environmentally conscious green products. The Independent Certified Organic Group is currently focusing on expansion into the USA and in particular California. California is the world’s 7th largest economy. What are now known as the National Standards for organics in the USA, were originally known as the “Californian Standards”, indicating the major influence California has had on the certified organic industry in the USA and the level of interest in organics in this major US State.

The US market for organic products exceeds US$10 billion per annum over 40% of which is in California. As a clear indication of the substantial market for organics in Southern California, many Organic/Natural retailers have monthly sales of USD$1 million monthly.  Back to Top

The Organic Natural Enterprise Group along with their Independent Business Partners plan to capture a significant share of the market for genuine and legitimate organic natural products in the next three years of operation.

 Certified Organic Products... Developed in and Certified Organic in Australia;

Our Organic range of products are independently certified by Australian Certified Organic (ACO), a wholly owed subsidiary of the Biological Farmers of Australia (BFA), to the highest international standards.

Currently having the world’s first & only certified organic complete skin care range, plus organic oral care and cosmetic products creates a significant marketing opportunity for the Company and the Independent Business Partners.

Skin care products that are guaranteed to contain absolutely NO synthetic chemicals are exactly what today’s health conscience consumers are seeking. In addition to the 70 products already developed, the company was awarded an Australian Federal Government Grant of AUD$110,000 to develop the world’s first Organic Cosmetics and makeup, which includes lip crèmes, mascaras, blushes and foundations etc. This new exciting range was launched in Late 2003. The Intellectual Property for all skin, hair, body, oral care and cosmetic products is owned by "The Company" and the entire cosmetic and skin care range is manufactured in-house in modern fully certified organic facilities.

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Competition Organic/Natural Market

The marketplace for Organic and Natural products is intensely competitive. The line between "natural" and conventional (synthetic chemicals) personal care has become blurred, with mainstream health and beauty care companies and prestige cosmetic companies now selling products with some ingredients historically only found in the aisles of health food stores. Many mainstream manufacturers of personal/body care products use botanicals and some are now using a few organic ingredients and selling them as pseudo "natural" and "organic" products. This is evidence that the company is progressing in the right direction at the right time. The Independent HallGold International Group believes that the deliberate strategy of educational Internet/Network marketing the company and marketing organization has adopted, together with a far superior completely natural product line, provides the right mix to successfully penetrate the fast growing organic/natural marketplace in the USA and Canada. (UK and Europe will follow)

Annual Sales of the Major U.S. "Natural" Personal Care Companies Back to Top

$40 - $50 Million - Levlad Inc. (Natures Gate) Aubrey Organics

$30 - $40 Million - Tom's of Maine

$20 - $30 Million - Burt's Bees, Jason Natural Cosmetics

$10 - $20 Million - Kiss My Face, Dr. Bronners, Zia Natural Skincare, Dr. Hauschka, Avalon Natural Products Inc., Frontier (Aura Cacia

$5 - $10 Million - Abkit Inc. (Camocare), Giovanni Hair Care, Borlind of Germany Inc., Rachel Perry Inc., Reviva Labs Inc.

$3 - $5 Million - Desert Essence (Country Life), Better Botanicals, Orjene Company Inc. Masada, ShiKai, Weleda Inc., Pure and Basic Products, Ecco Bella Botanicals, EO Products, Hain Celestial Group Back to Top

Source: Nutrition Business Journal

 Possible US Marketing Strategy

US Television Campaign -Company

Details not available

Public Talk Campaign - Company

A series of Public Talks is proposed by the company at various venues around Southern California (and later throughout the USA) similar to those already being conducted in Australia. These talks currently attract between 10 and 80 people. Around 15 to 20% of attendee’s begin with a Fast Start Pack soon after the event.

Independent Certified Organic Group - Internet Promotion

As aware consumers seek out safe and non toxic personal care products, more often than not they start their search on the Internet. It is the HallGold International Group's intention to maintain a high profile in the search engines for keyword terms that surfers use to find suitable organic products. In addition to surfers looking for safe and natural organic products, we will also be capturing a significant share of the large number of people looking for a viable and ethical home business. The marriage of certified organics and the Home Based Business model will hold great appeal to many people seeking a more relaxing and rewarding lifestyle in this highly ethical industry.

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The Schedule

Dec 2005 – through into 2006....

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Ongoing Growth

Through the implementation of its unique marketing system, company sales have increased markedly at 12% – 40% monthly since February 2003. Company executives believe this momentum can also be achieved in overseas markets after an initial “start-up” period.

Company growth in the last 2 years has been exceptional, with 3000% increase in turnover and with in excess of ONE MILLION online transactions in the last 12 months alone.  Back to Top

Risk Analysis... Risk Strategy

Sales projections prove wrong. The projections are based on conservative figures of a well-researched marketplace with tested products so it is considered a minimal risk. Being a new market entrant. Provided there is a significant point of difference, a new market entrant can capitalize on being ‘new’. Supply deficiencies occur. Back to Top

Company policy

1. To buy from the source rather than through distributors as volumes increase

2. To identify at least two sources of supply for each ingredient

3. To establish exclusive supply arrangements.

Evolving international regulations:

As is currently the case – stay abreast of all international regulations in the organic industry. Competitive “certified organic claim” Emphasize third party logo requirements & traceability. Look-a-likes. Back to Top

Summary

International expansion is already underway with online ordering facilities now in place for the USA and New Zealand, Canada. The UK has come online mid 2005 with exceptional growth being experienced there.

If you are interested in participating in these expansion activities, please complete the FREE Online Application form and submit for more details of this opportunity. Back to Top

The Marketing Plan

The Company  and the Independent Certified Organic Group believes the most effective way to move superior organic natural products into the market place is via a Distributor Network organization. The Compensation Plan is set up as a multi step plan with a large payout of 25% on the first level (calculated on the net wholesale price or Business Volume) and a further 15% on the second. Qualifying distributors are paid down to the fifth level with provision for generous leadership bonus over-rides and the opportunity to share in a worldwide retirement pool. Approximately 70% of the Business Volume BV of the product is available to the distribution network with various incentives and intermediate rewards.

Complete details of the plan are available on request. CLICK HERE for more details. Back to Top

Online Distributor Support

The www.health-report.co.uk and www.hallgold.com  and www.hallgold.net websites are frequently visited by thousands of surfers with a keen interest in safe non-toxic personal care products which are free of potentially toxic and potentially dangerous synthetic chemicals. Consumers are turning to the Internet to source safe natural and organic body care products which means the traffic received on both websites is almost 100 percent targeted, resulting in a very large number of regular and genuine enquiries for safe certified organic products and for the business opportunity.

The Independent HallGold International  Group have developed an online duplicable system that distributors can tap into and learn from as they go. Seamless sponsoring into countries the company is currently operating in using the company generated distributor sites will enable entrepreneurial Distributors to build an International business without any of the previous restrictions normally encountered by International sponsoring with most network marketing companies. 

Network Marketing using the power of the Internet to generate customers and business opportunity leads is THE NEW generation networking. At the moment we are concentrating on opening up the USA and Canadian market and expanding the Australasian market. Other markets such as the UK (2004) and South East Asia and possibly Europe may follow once the company is well established in the North American marketplace.

We are currently seeking three key people in the USA and Australia to help handle the constant flow of customer and business leads we generate. The UK market is in the launch phase now and we are inviting expressions of interest from experienced networkers in the UK. It is important from a business builders point of view to register ASAP to ensure you are on board with this ground floor opportunity as we establish the network across North America the United Kingdom and Europe

If you have an interest in safe non-toxic natural organic products - would like to use them - an established work ethic and would like to earn a substantial Residual Income whilst working from home - it is important you make contact with us as soon as possible. The Marketing Plan is structured to reward Distributors with a first level downline of three wide. All spillover goes downline to the key people who are prepared to work the business.

CLICK HERE for more details of the opportunity

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Sources of Information Back to Top

� www.green-trade-net.de

� www.naturalbusiness.com

� Nutrition Business Journal

� Datamonitor Report on organic foods

� Euromonitor International (Chicago)