The Organic Industry
Independent Distributor Website
The
United States, European Union (EU) and Japan dominate the current world
trade in natural
certified organic
products. Demand for natural products by aware consumers which meet
organic standards is growing rapidly in all major markets of the world. It
is estimated certified organic products will exceed 5% of all total food
sales by 2005
Current growth of the Certified Organic Market (2001) Retail sales (USD$B)
Europe 9.2B - 22%
USA 9.4B - 19%
Japan 3.1B - 21%
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With the advent of
mechanised farming and the introduction of agricultural chemicals into
everyday farming practices in the 1960s and 1970s the public started to
become aware of potential health risks associated with common pesticide
chemicals such as DDT. Increasing consumer awareness to the dangers of
chemicals by writers like Rachel Carson "Silent Spring" focused the world
attention on the potential dangers of long lasting organo-chlorine
compounds. This stimulated public outcry by many concerned people and
spawned the fledgling organic industry based on a platform of synthetic
chemical free. Further impetus has been given to the organic movement in
recent times due to the occurrence of BSE (Mad Cow Disease), contamination
of our fish stocks with mercury and PCBs and the raging controversies
surrounding Genetically Modified (GM) foods and cloning of animals. As if
this wasn't enough, contamination of cosmetics and personal care items and
many waterways with dioxins, di-butyl phthalate and PTF (teflon) and
nitrosating compounds -
powerful carcinogens and gender bending chemicals - has further increased
public awareness to chemical contamination of the human species.
Mainstream
supermarkets in all the developed countries, were quick to recognise the
niche market for Certified Organic produce and committed themselves to
stocking organic products and produce. This has increased public
awareness to the problems associated with mainstream foods
and products with potential toxic chemical contamination.
Supermarket backing of the certified organic industry has created a
substantial niche market for certified organic products within the grocery
retail industry. An ever-increasing number of consumers, keen to buy a
complete range of organic products, grown and produced without
synthetic chemicals and fertilisers are now sourcing these items in
their local supermarkets.
A major secondary factor was the
introduction of uniform certified organic standards for food production. Organic certification
is covered in the US by the USDA, Japan by JAS and in the UK by the Soil
Association. The UK Soil Association requirements exceeds the requirements of the EEC standard. Back to Top
Natural Organic Products
- The Consumer
After the second World War dramatic growth was experienced
throughout most of the world in the global population. "Baby boomers" -
children born from 1945 through to 1965 - started turning 50 in the
mid-1990’s. The "baby boomer" phenomenon has been directly responsible for
many major market trends as the "Boomers" reached pivotal points in their
lives. The property market and health and fitness are just two of the
major markets this group of 1 billion people have helped to fuel on the
way. With the first of the "Boomers" turning 50 in the mid 90s they are
now turning to and demanding foods and health products which will not
compromise their health and will help to maintain their vitality and
youthfulness. 20% of consumers overall are already committed to buying
what they perceive to be natural products. As the public becomes more
aware of labelling inconsistencies and hype in the market place, an ever
increasing number will turn to certified organic products which are not
compromised in any way. Back to Top
Certified Organic - A Home Based
Business Without Compromise
The Certified Organic Company business model is attractive
to people wishing to break free of stress related jobs and the rigours of
modern day business. Disenchanted business people, professionals and blue
collar workers alike, are seeking ways to earn a comfortable living from
home. They want to be involved in an industry with integrity. This
Certified Organic business opportunity not only offers flexibility of
working hours, virtually unlimited residual income potential but products
officially certified as being safe and non-toxic, natural and organic - 100%
FREE of all
synthetic chemicals. Expansion into overseas markets is also a very
attractive choice to entrepreneurial individuals wishing to build on the
ever increasing global trend towards organics.
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Competitive Pricing -
Certified
Organic Cosmetics and Skin Care
Products
For a business to survive it must provide
services and/or products in demand at prices that are competitive. By
offering a complete Certified Organic product line at a similar price to a
"natural" product, will ensure our genuine Certified Organic natural products are
by far the best value money "Natural Products" in this rapidly expanding industry. Favourable
exchange rates with most of the major markets will also give this
Australian company's
products a very competitive edge in the initial target markets of the
USA/Canada and the UK
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The Certified Organic Market
The current trend in natural personal care is toward safe and natural
organics and currently Our Company has THE ONLY
Certified Organic
range of
skin and body care products available.
With legal requirements being established internationally for organic
products, an exciting window of opportunity is open for Home Based
Business operatives and Independent Distributors over the next three years
in the United Kingdom and other International markets.
In April 2002, the Soil Association in the UK released its new organic
standards for body
care items. As of August 2002, the same also applies in Japan. In both
those markets,
our company has...
THE ONLY legitimate CERTIFIED
ORGANIC products made to food grade standards.
From 21st October 2002, due to a United States Department of Agriculture (USDA)
ruling,
our company has
THE ONLY skin care brand that can legally use the USDA
Organic Logo for food grade manufacturing on its packaging.
This
equates to a massive marketing advantage over any competitors in the
existing "natural" and organic marketplace
Worldwide, the AUD$50 Billion organic industry has grown at
a rate of 23% per annum compounded for the last eight years. In the USA
during 1998, 5% of all new food products introduced into the market were
certified
organic
and this trend is continuing; yet the organic sector
currently makes up only 1% of food sales in the industrialised world.
Last
year the Soil Association of the UK reports a massive 32% increase in
Certified Organic sales for the United Kingdom
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Globally, sales in the personal care market including
"Natural" Personal Care reached USD$122 billion in 2000 and are growing at
1.6%. In the USA, the entire Health and Beauty Care market is almost
USD$40 billion and is experiencing 3.4% growth.
In contrast, the trend towards natural ingredients is
running through every segment of personal care with sales in the USA in
this area, reaching USD$1.56 billion in 2001and growing at 10%. This
segment is expected to grow 6% - 7% annually over the next few years. The
predictions for the UK and European Union are very similar
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The company's
Certified Organic product range is really a
lifestyle
extension
for those already consuming and using certified organic products
and/or for those who want pure, environmentally conscious green products.
The Independent Certified Organic Distributor Group is currently focusing on expansion
into the North American market and in particular California.
California is the world’s 7th largest economy.
What are now known as the National Standards for organics in the USA, were
originally known as the “Californian Standards”, indicating the major
influence California has had on the certified organic industry in the USA
and the level of interest in organics in this major US State.
The US market for organic products exceeds US$10 billion
per annum over 40% of which is in California. As a clear indication of the
substantial market for organics in Southern California, many
Organic/Natural retailers have monthly sales of USD$1 million monthly. Back to Top
The
Independent HallGold International Group plans to capture a significant share of the
North American, the UK, the
Asian and European market for genuine
organic-natural products in the next three to five
years
of operation.
Certified Organic Products...
Developed in Australia;
The
Organic range
of products are independently
certified by Australian Certified Organic (ACO),
a wholly
owed subsidiary of the Biological Farmers of Australia (BFA), to the
highest international standards.
Currently having the
world’s
first &
only legitimate certified organic
cosmetics, skin,
body and
oral care products made to food grade standards,
creates a significant marketing opportunity for The Company AND the
Independent Business Partners.
Products that are guaranteed to contain
absolutely
NO
synthetic chemicals are exactly what today’s health
conscience consumers are seeking. In addition to the 50 products already developed, the company was awarded an
Australian Federal Government
Grant of AUD$110,000 to develop the world’s first certified organic
cosmetics, which includes lip cremes, mascaras, blushes and
foundations etc. This new exciting range was launched in August 2003.
The Intellectual Property for all skin, hair, body, oral care and cosmetic
products is owned by "The Company" and the entire cosmetic and skin care
range
is manufactured in-house in modern fully certified organic facilities.
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Competition Organic/Natural Market
The marketplace for Organic Natural products is intensely competitive. The
line between "natural" and conventional (synthetic chemicals) personal care has become blurred,
with mainstream health and
beauty care companies and prestige cosmetic companies now
selling products with some ingredients historically only found in the aisles of
health food stores. Many mainstream manufacturers of personal/body care
products use botanicals and some are now using a few organic ingredients
and selling them as pseudo natural organic products.
This is evidence that the company is
progressing in the right direction at the right time. The Independent
Certified Organic Group believes that the deliberate strategy of
educational Internet/Network marketing the company and marketing
organisation has adopted,
together with a far superior completely natural product line, provides the right mix to
successfully penetrate the fast growing certified organic/natural marketplace in the USA
Canada
and the United Kingdom.
Annual Sales of the Major U.S. "Natural" Personal Care
Companies
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$40 - $50 Million -
Levlad Inc. (Natures Gate) Aubrey Organics
$30 - $40 Million -
Tom's of Maine
$20 - $30 Million -
Burt's Bees, Jason Natural Cosmetics
$10 - $20 Million -
Kiss My Face, Dr. Bronners, Zia Natural Skincare, Dr.
Hauschka, Avalon Natural Products Inc.,
Frontier (Aura Cacia
$5 - $10 Million -
Abkit Inc. (Camocare), Giovanni Hair Care, Borlind of
Germany Inc., Rachel Perry Inc., Reviva Labs Inc.
$3 - $5 Million -
Desert Essence (Country Life), Better Botanicals, Orjene
Company Inc. Masada, ShiKai, Weleda Inc., Pure and Basic Products, Ecco
Bella Botanicals, EO Products, Hain Celestial Group
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Source: Nutrition Business Journal
Possible UK Marketing Strategy
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Ongoing Growth
Through the implementation of its unique marketing system,
company sales have increased 12% – 40% monthly
since February 2003. Company executives believe this momentum can also be
comfortably achieved in the UK market after an initial “start-up” or
"pre-launch" period.
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Risk Analysis...
Risk Strategy
Sales projections prove wrong. The projections are based on
conservative figures of a well-researched marketplace with tested products
so it is considered a minimal risk. Being a new market entrant. Provided
there is a significant point of difference, a new market entrant can
capitalise on being ‘new’. Supply deficiencies occur.
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Company policy
-
To buy from the source rather than
through distributors as volumes increase
-
To identify at least two sources of supply for each
ingredient
-
To establish exclusive supply arrangements.
Evolving international regulations:
As is currently the case – stay abreast of all
international regulations in the organic industry. Competitive “certified
organic claim” Emphasise third party logo requirements & traceability.
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Summary
International expansion is already well underway with online
ordering facilities now in place for the USA and New Zealand and Canada. The UK is expected to come online in the
first quarter of 2005. If you are
interested in participating in these expansion activities, please complete
the
FREE Online Application form and submit for more details of this
ground floor
opportunity.
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The
Marketing Plan
The Company and
the Independent Certified Organic Group believes the most effective way to move
superior organic natural products into the market place is via a
Distributor Network organisation. The compensation plan is set up as a
multi step plan with a large payout of 25% on the first level (calculated
on the net wholesale price or Business Volume BV) and a further 15% on the
second. Qualifying distributors are paid down to the fifth level with
provision for generous leadership bonus over-rides and the opportunity to
share in a worldwide retirement pool. Approximately 70% of the Business
Volume BV of the product is available to
the distribution network with various incentives and intermediate rewards.
Complete details of the plan are available on request.
CLICK HERE for more details.
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Online Distributor Support
The
www.health-report.co.uk and
www.hallgold.com
websites are frequently visited by surfers with a keen interest in safe
non-toxic personal care products which are free of potentially toxic and
potentially dangerous
synthetic chemicals. Consumers are turning to the Internet to source safe
natural and organic body care products which means the traffic received on
both websites is almost 100 percent targeted, resulting in a very large number
of regular and genuine enquiries for safe certified organic products and
for the
business opportunity.
The Independent
Certified Organic Group
have developed an online duplicable system that distributors can tap into
and learn from as they go. Seamless sponsoring into countries the company
is currently operating in using the company generated distributor sites
will enable entrepreneurial Independent Distributors to build an
International business without any of the previous restrictions normally
encountered by International sponsoring. Qualifications to receive
bonuses are set at a level which is attractive to families who wish to
switch their normal monthly shopping budget for personal care products and
consumers products to completely safe chemical free personal care
products. The qualification level is set at 50PV ( approximately £35
subject to exchange rates). Most UK families can easily afford to spend
£35 per month buying products without compromise.
Internet Marketing
Network Marketing using
the power of the Internet to generate customers and business
opportunity leads is THE NEW generation networking. At the moment we are
concentrating on attracting entrepreneurial distributors in the UK who are
able to envisage the enormous growth this business opportunity in the
organic sector can offer them. The market is not limited to the UK. The USA and Canadian market and
the fast expanding the Australasian
market is all open for Internet Entrepreneurs to take full advantage of. Other markets such as South East Asia and
possibly Europe may follow once the company is well established in the North American
and the UK marketplace.
We are currently seeking key people in the
United Kingdom to help handle the constant flow of customer and business leads we generate.
The UK market is in the pre-launch phase now and we are
inviting expressions of interest
from experienced networkers and people with marketing experience in the
UK. It is important from a business builders point of view to register
ASAP to ensure you are on board with this ground floor opportunity as we
establish the network across the United Kingdom.
If you have a keen interest in safe natural
organic products - would
like to use them - an established work ethic and would like to earn a
substantial entrepreneurial income whilst working from home - it is important you make
contact with us as soon as possible. The Marketing Plan is structured
to reward Distributors with a first level downline of three wide. All
spillover goes downline to the key people who are prepared to work the
business.
CLICK HERE for more details of the opportunity
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Sources of Information
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�
www.green-trade-net.de
�
www.naturalbusiness.com
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Nutrition Business Journal
�
Datamonitor Report on organic foods
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Euromonitor International (Chicago)
UK
Organic Business Opportunity
