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BUILD YOUR BUSINESS WITH CARDS

IF YOU CAN PASS OUT CARDS -

THIS METHOD OF BUILDING A NETWORK CAN WORK FOR YOU


WHY USE A CARDS?

If you have an offer to make, a card is very often the simplest, fastest and most inexpensive way to get your message out to the public.  Anyone can circulate cards. Can't they?  That means that kids and teenagers can help out in many ways.  This report is dedicated to the ways that you can circulate cards locally postage free.  Another advantage of using a card is that you can use the copy of a card to print small flyers. In that way, you can print these "mini-flyers" for a fraction of full sized flyers. Business card flyers will cost you about 1 to 2 pence or cents each depending upon the quality that you have printed and whether they are printed both sides.
See What if.... ? cards.

If you wish to promote your ONE Group business, the "power" of generating quality leads by circulating postcards locally is extremely effective…. if you have a good offer.  And with ONE Group you do! 

WHY CIRCULATING POSTCARDS
LOCALLY CAN BE THE BEST!


If you happen to be offering a product or service that is also available from other companies, it is sometimes difficult to promote this nationally because you might be competing with many other people. This happens all the time in the mail-order business and for distributors promoting Network Marketing programs.  If these people advertise, they may very likely be competing with several other companies that are advertising in the same publication …... with the very same advertisement!

The same risk is true if mass mailings are attempted.  In this case, several companies wind up sending their identical literature to the same person!  You will have a better chance to succeed if you distribute locally.  Doing it this way, your offer will be seen by eager people!  Most often, by people who have not seen a similar offer.

Also, by promoting your Network program, you will learn that you only need to sponsor a few active people, and then show these people how to do likewise. There is no doubt in my mind that the very best and most effective way to get started with your Organic business is to simply pass out a number of cards and mini-flyers in your local area. If your objective is to sponsor say 10 people into ONE Group as quickly as you can, without much spare time or money, then start locally!  The powerful concept behind this card promotion is that each of you will want to personally sponsor just a few people...not hundreds!  Therefore, circulate a few hundred cards or "mini-flyers" in your immediate neighbourhood, and let your down-line continue what you have started.

Since the ONE Group offer has probably not been seen in your area, it will be a new and fresh opportunity for anyone looking at it.  That way, the effectiveness of the cards and flyers will be very high and very cost effective.  Look at these advantages in starting locally.

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You Can Start Now!

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You Get Fast Results

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It's Inexpensive!

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It's Easy!

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You Pass Out As Many As You Want!

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Your Down-line Can Do It!

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There's Little Local Competition!

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There Is No National Competition!

You Can Have Kids Do The Work!

WHERE & HOW TO CIRCULATE
POSTCARDS LOCALLY


Pay kids to help. If you pay them a penny or two for each postcard they circulate, you can circulate 1,000 for only £10 or £20.  Compare that to over £200 for mailing them!   If you get two kids, and drive them through your neighbourhood, they can cover a lot of streets in a few hours.

WHERE KIDS CAN CIRCULATE
POSTCARDS BY HAND


1. Through paper routes
2. Door to door
3. Newspaper boxes
4. Under Hotel room doors
5. Personally pass out at high consumer traffic areas

PLACE ON CARS…. DRIVERS WINDOW

6. Shopping area parking lots
7. Hotels & Motels
8. Sports arenas
9. Public Parking lots
10. Airport Parking lots
11. Convention Centres
12. Hospitals
13. Bowling Alleys
14. Night Clubs
15. Fine Restaurants
16. Schools
l7. Colleges
18. Theatres
19. Tourist Attractions
20. Fairs
21. Large Flea Markets
22. Auction locations
23. Fast Food Restaurants

24. Car Boot Sales

HOW & WHERE TO PASS CARDS OUT YOURSELF

The following listings are places that you may want to consider for placing a small stack of 10 to 20 cards promoting your Certified Organic business. In many of these places simply place them without permission. Others, you will want to get permission, and in doing so you will have the opportunity to review the card offer with the person in charge. For example, let's say you want to place a stack of cards on the counter of your favourite convenient store.  You simply say to the person in charge, "Do you mind if I leave a few of these cards here?"  If he wants to know what they are, you have a good chance of explaining the ONE Group program to him and leaving him with a CD and business card with reference to your OWN website and perhaps resulting in him/her joining your group!

Another good method is to offer to PAY the retail establishment a penny/cent or two if they include your card with their packaging bag.  If you can trust the person you are dealing with, you will get 100's of your cards circulated each day automatically.

If you look around, you will find all kinds of places that you can place a stack of 10 or more cards. When you circulate your cards this way, it is a good idea to code the location with a number so you can tell what places are working for you.  You can then check on these locations every week or so and keep them replenished

NOTICE

Make sure that you adhere to your local laws and regulations when you are circulating literature. If you have questions, check with your local authorities.

LITERATURE RACKS

Literature racks, are perfect for distributing your literature. Do you have any of those public literature rack areas in your large super markets?  If so, this is one of the first places to put your literature.  This is a good example where and why you will want to code your literature so you can tell what locations are working best for you.

24. Super markets
25. Anywhere there is magazine rack
26. Hotels
27. Libraries
28. Airports
29. Inside shopping malls
30. Large buildings
31. Hospitals

RECEPTION & WAITING LOBBIES

Anywhere people are waiting in lobbies are just excellent! These people are trying to pass time and will read anything they can get their hands on. Ideal lobbies include:

32. Automobile Service Centre
33. Tyre Stores
34. Beauty Salons
35. Barber Shops
36. Doctor Surgery
37. Dentist Rooms
38. Medical Centres
39. Company Lobbies
40. Restaurant waiting areas
41. Hotel & Motel Lobbies
42. Airport Waiting areas
43. Bus Terminals

RETAIL COUNTERS

44. Convenience Stores
45. Gas Stations
46. Gift Shops
47. Book Stores
48. Video Stores
49. Restaurant Counters
50. Any small privately owned retail outlet

BULLETIN BOARDS


Bulletin boards are great!   If you have access to these, a lot of people will see your offer.  I suggest that you enclose 10 or so cards or mini-flyers in a clear "Baggie" and use a thumb tack to attach it to the bulletin board.  Just tack the top back side so the "Baggie" is open and easy to get a post card out.  Here are a few places you can consider.

51. Libraries
52. Public Auction Notice boards
53. Government Buildings
54. Post Office
55. Factory Bulletin Boards
56. Office Bulletin Boards
57. Travel Rest Areas
58. High Schools
59. Colleges
60. Restroom bulletin boards
61. Truck stops.
62. Make your own place with the Baggie trick and attach them to telephone poles, elevators, etc.
63. Unemployment offices

MORE PLACES!

64. Computer bulletin boards
65. Trade shows. Great! Here you pass out cards to the exhibitors or get there early and leave a few at each booth table. Mingle with the crowd and personally pass out cards. And don't forget the bulletin boards, the windshields, and hotels, etc.
66. County fairs. There are tons of people to mingle with.
67. Flea markets. Pass out cards to people exhibiting and mingle with the crowd. The people that have booths are perfect candidates since they are trying to earn extra money part time on the side.
68. Business Opportunity Meetings. If you watch your newspaper, or visit a few hotels, you may find several locations where business groups regularly attend. This is fairly standard practice with the Multilevel Marketing groups where new people are constantly being invited to an "Opportunity Meeting." Consider these places so you can mingle and pass out a few postcards personally or to place on windshields.
XX. Here's a powerful one that I won't even count! Telephone booths!  Place your literature on any "flat" shelf, or use the "baggie" trick.   Do you think you can find 100 or so telephone booths?  I think so.  Don't you?  Go for it!

Well, there you have it...68 ways to circulate cards postage free.


YOUR WARM INNER CIRCLE

Everyone has lots of friends, relatives and business associates.  This is sometimes referred to as "Your Warm Inner Circle."  There are estimates that the typical person knows about 800 people in his inner circle.  The standard Network Marketing approach is for you to try to sell to your "sphere of influence" or your inner circle.  The nice thing about this card program is that you don't have to personally try to sell anyone anything.   Don't forget the following people who may be interested in your business.

69. Family
70. Friends
71. Neighbours
72. Business acquaintances

73. The people you buy from

FAX MACHINES

74. FAX machines. If you have access to fax machine, you can FAX 100's of FREE copies of the flyers to 100's of local business offices!  Make up a sheet of paper and write or type a note on it with a copy of the card and you're all set!

TELEMARKETING TECHNIQUES

Not many people like to sell by using the telephone, but then again there are a lot of people that do!  One thing is for sure.  A good telemarketing person can quickly sponsor a lot of people in this program for you.  If you are comfortable with the telephone, let me show you an easy way to promote this program.  If you are not comfortable with the phone, let me show you how to find telemarketing people that you will want to sponsor into your New Ways Network Marketing program.

75. How to do telemarketing.  The trick is to work with referrals.  That is, you want to call people that have been referred to you.  If you call someone and say, "Mr. so-in-so asked me to call you," you can be sure that the person will be cordial and attentive.  Compare this approach to the "cold calls" you get from strangers who try to sell you something "out of the blue" over the phone.  Many direct sales companies depend 100% on using referrals.  When they talk to anyone, they always make a habit of asking for referrals.  They never run out of good leads since they are constantly generating several referrals with each person that they talk to.

The easiest way to get a few referrals is to ask your "Inner Warm Circle." Simply ask your friends if they know of anyone that would like to earn a few hundred dollars part time by circulating cards.   Another way is to make a few "cold" calls on the phone.  Just pick up the phone and call a few random numbers and say something like this.  "Hi, my name is John Doe I am looking for a few people in your area that would like to earn some extra money circulating postcards.  Do you happen to know of anyone?"

Once you have 5 or 10 referrals, your cold calls are over. When you call people that have been referred to you, you change your sales pitch slightly like this, "Hi, my name is John Doe and Mary Smith mentioned that you may know of some people in your area that would be interested in earning a few extra dollars per month by circulating post cards." (let him answer and make a lot of notes of the people that he is mentioning. Make sure you get their phone numbers) then say, "In fact Mary Smith also mentioned that you might be interested?"

When you talk to someone that is interested, tell him that you will send him a tape explaining the offer.  And do so.  You may then want to follow up with him in a few days to make sure he has listened to it.  In summary, develop a few referrals, and then snowball the quantity of referrals with everyone that you talk to.  The trick is to ask for the referrals first before you explain the offer.

HOW TO FIND TELEMARKETERS
THAT WILL HELP YOU

76. Find out the location of Professional Telemarketer Offices. You can generally find these locations by looking in the yellow pages. Then go there and place postcards on the windshields in the parking lot.
77. Place a classified advertisement in your local paper.  Say something like this, "Telemarketers wanted. Work your own hours from home.  Call for details. " When they call, get their name and address and send them a card!
78. Call telemarketing firms.  Ask if they would be interested in your program on a commission basis.  If not, do they know of anyone that might be?  (Use the referral techniques described above!)

LOCAL ADVERTISING TECHNIQUES

79. Place a classified ad for leads.  Say something like this, "Part time workers needed for circulating cards.  " When you get a call, send out the card.
80. Sell the plan directly by mail.   Advertise this, "65 Easy Ways You Can Make Money Circulating Cards.  Complete plan - £2.00. inc P&H"
81. Place small space ads in local newspapers.  Check out the smaller newspapers and try them first.  Also, check out the special newspapers that offer advertising that you pay for only when you sell something.
82. Use Coupon Booklets.  Most communities have several discount coupon books that are sent out by mass mail.  You might want to consider these and you may want to include the entire postcard copy for this.
83. Check with your local Ad Agency.  Find out if he has any "specials" that you might want to consider.

USE DIRECT MAIL LOCALLY

If you sponsor any person that has a lot of contacts, just think how many people he will be able to sponsor.  If you concentrate on companies that are small, you normally can send your card directly to the owner.  These people are shrewd.  If you can show him how he can help his associates while he is making serious money, he may be interested.

If you go to the library, you will find many listings of local organizations that you can mail to. Here are a few to consider:

SERVICE ORGANISATIONS

Any service company that offers a monthly service is excellent since they normally send out a bill to their customers. The card can be sent postage free.  If you have a friend or relative in this kind of business, he may do this for you as a "favour." Or, he may be interested in your New Ways program and do it himself.   Either way, YOU earn money.

86. Cable TV Companies
87. Contractors
88. Plumbers
89. Lawn Care Companies

OTHER ESTABLISHMENTS

90. Small Manufacturers
91. Distributors
92. Trade Organizations. There are many of these organizations. If you can sponsor just one, they may sponsor 100's or even 1,000's of new people!
93. Unions. What a great opportunity!
94. Consumer groups and Organizations. Can you imagine how many people you might sponsor through these organizations?
95. Fund Raising Groups. This program is a natural for groups that are soliciting the public in order to raise funds.  A lot of these use kids and teenagers that go door to door. What better way to have your postcards circulated?   And the fund-raiser clubs or organization can build a residual income just like you are doing.   Consider these:
96. Youth organizations.  Check it out in your Yellow Pages or library.
97. Schools
98. Churches

DELIVERY & CIRCULATING SOURCES

There are a lot of people that make a living by delivering their products either to retail outlets or to the consumer.  If you sponsor any of these people, they have 100's of locations that they routinely visit and can easily pass out or place cards.  Consider these:

105. Pizza Restaurants
106. Chicken Restaurants that deliver
107. Newspaper Delivery Managers
108. Magazine Distributors - Wow ! This would be just great!
109. Distributors who call on retail outlets

SALES INCENTIVE PROGRAMS

Companies who sell products are always looking for a sales incentive to give away.  They use these techniques to entice people into their retail establishment, or as a promotional item to give away when the customer buys their product.  For example, let's say your local video store has a sign that says, "Rent 3 videos, and get our report, "How To Make Money With Postcards ... 65 Easy Postage FREE Moneymaking Methods Revealed!"   FREE!  Get the idea?   He will rent more videos and he can also build his (and your down-line) Places to consider are:

110. Video Stores
111. Book Stores
112. Gift Shops
113. Mail-order Dealers - great closing item!
114. Magazine or Newspaper publisher. Can you imagine how many people, could be sponsored by a magazine publisher?
115. Any small retail establishment

USE LOCAL GROUP ADVERTISING

116. Once you have 10 people in your organization, consider advertising to help your down-line.  That is, make arrangements with your local newspaper, radio or even TV stations. With 10 people in your immediate down-line, the advertising cost can be spread out making it a reasonable cost per person.  Your job is simply to make the arrangements so they can all generate good leads for themselves.

TO YOUR SUCCESS   

Geoff

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